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Alzheimer Society of Ontario

"Finding Your Way"

Project Type: Information Architecture

Project Details:

Client: The Alzheimer Society of Ontario

My Role: UX/UI Designer & Researcher (Team of four)

Platform: Website

Sector: Healthcare

Methodologies: 3 Steps: Research (journey mapping) > Design > Testing

Tools Used: Google Docs & Figma.

Skills Developed: Research skills. Analytical skills. Journey mapping. User testing. Wire-framing. Teamwork. Problem solving. 

Research Findings:

  • Branding was inconsistent with the Society's main page.

  •  Menu titles are confusing. (Not obvious connections to content) 

  • emergent information isn't readily available. 

  • Desired content is difficult to locate. 

  • There is too much unorganized content. 

  • "Finding Your Way" title is not obvious as to who it is associated with and what it is.

Step 1: Research

During our first meeting with the Society, we decided to narrow in the size of the project by focusing in on one user group: caregivers as this site was mainly intended for them. 

The Society shared their analytics including the most shocking one which was that: majority of site visits are under 10 seconds.

To gain more insight my team decided to carry out some primary data gathering through: one-on-one interviews, and an online survey to better understand why they didn't like the site from 25 participants.

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To organize and provide a visual of our data, we graphed it in a customer journey map

journey map.png

Step 2: Design

After sharing our findings with the Society, they were relieved their analytics were in line with our data, while also surprised by a few. We came to the decision that they project was an Information Architect issue and required a complete revamp. They asked us how to proceed, and we responded with: "Let's make a mockup that will reflect our data findings"  

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Design

Fun fact:

Our final mockup of the site was made up of 17 screens!

Main Changes

  • Made the branding consistent with the Alzheimer Society. 

  • Organized the menu bar by creating simple to understand titles

  • Organized the menu and pages with drop down menus for easy navigation throughout the site.

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Step 3: Testing

How can you say a design is effective without feedback? You can't. Which is why we held usability testing sessions with 6 participants.

Based upon new data, we make the following tweaks:

  • Added visuals like the map to help convey the GPS tracking devices page. 

  • Created an FAQ section.

  • Made an events page. 

  • Customized searches more. 

  • Made pages more responsive for mobile.

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Final Design.png

Project Self-Reflection

 

This was a very memorable project for me, as it has further convinced me that UXD in healthcare is the career area that I am passionate about and may want to pursue full-time. This was close to my heart as my grandparents struggled with this disease. Interviewing other family members of patients who have Dementia and Alzheimers was incredibly eye-opening and really showed me how good UX can help them out even a little bit with their daily struggles by providing information that they urgently need in a matter of seconds. This is why I do what I do, because I want to help make people's use of technology simple and straight forward.

Additional Project Components:

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